Jenfi is a Singapore-headquartered fintech founded in 2019 by Jeffrey Liu and Justin Louie. It provides 'growth capital as a service' to digital-native businesses, e-commerce sellers, SaaS companies, and other online-first SMEs in Southeast Asia that often struggle to access traditional bank loans. Rather than relying on collateral or lengthy paperwork, Jenfi underwrites borrowers using data-driven analysis of their revenue streams, advertising spend, and transaction history.
The core product is revenue-based financing: businesses receive capital to fund growth, typically marketing and inventory, and repay as a percentage of their revenue, so payments rise and fall with performance. Jenfi's AI-assisted underwriting engine connects to a company's sales channels, ad platforms, and bank or payment data to assess creditworthiness and deliver same-day decisions for qualified applicants. This automation is central to scaling lending efficiently across markets like Singapore and Vietnam.
Jenfi has raised roughly $38 million across several rounds from investors including Y Combinator, Monk's Hill Ventures, Headline (Asia), Korea Investment Partners, Golden Equator Capital, and others. Its most recent priced round was a $6.6 million pre-Series B in May 2023 led by Headline Asia. The company has continued to invest in underwriting automation and reported surpassing $100 million in cumulative financing originations across the region by 2026, with a portfolio generating strong gross IRRs.
Jenfi's differentiation is its blend of flexible, founder-friendly repayment terms with automated, data-rich underwriting tailored to digital businesses in an underserved region. Risks include credit performance through economic cycles and competition from both banks and other alternative lenders.
For online-first SMEs in Southeast Asia needing non-dilutive growth capital quickly, Jenfi is a leading regional option.