What Kueski does
Kueski is a Mexican fintech founded in 2012 by Adalberto Flores and Leonardo de la Cerda, headquartered in Guadalajara. It uses AI and big-data underwriting to extend credit to consumers who often lack traditional credit history, offering both buy-now-pay-later (Kueski Pay) at online and in-store checkout and online personal loans. The company has issued more than 40 million loans.
AI-driven credit access
Kueski's models assess risk without requiring a formal credit file, enabling instant approval and bi-weekly repayment scheduling. Kueski Pay integrates with merchant e-commerce checkouts and physical point-of-sale, and the company services customers through its app and WhatsApp, broadening financial access for underbanked Mexicans.
Funding
Kueski has raised more than USD 300M in combined equity and debt. Its USD 102M equity Series C in December 2021, plus USD 100M in debt, was led by StepStone Group with Victory Park Capital on the debt side. A USD 35M Series D-II followed in March 2025. Pricing reflects consumer lending economics rather than subscriptions.