Rembrand reinvents product placement for the streaming and social era using generative AI. Instead of relying on physical shoots or expensive post-production, Rembrand's models analyze a video's scenes and insert virtual brand assets such as signage, billboards, and products in a way that looks native to the content. The result is advertising that lives inside the story rather than interrupting it, addressing the reality that a majority of viewers skip traditional ads whenever they can.
The company offers two core formats. In-content advertising places virtual objects and messages directly into video frames, delivering promotional or functional messaging with full viewability and no required viewer interaction. Spaceback content ads transform high-performing creator and social videos into connected TV advertising units, letting brands extend proven social creative onto the largest screen in the home through programmatic channels.
Rembrand positions itself at the intersection of adtech and generative AI, plugging into standard demand-side platforms so media buyers can purchase these placements the same way they buy other inventory. The company reports strong performance signals, including very high completion and viewability rates and consumer-preference data favoring its non-interruptive formats over traditional ads, and says paid views surged into the hundreds of millions as it expanded beyond social into CTV.
In January 2025 Rembrand announced a $23 million Series A led by super{set}, with participation from The Trade Desk, Naver D2SF, and existing investors including BOLD (the corporate venture fund of L'Oreal) and Greycroft. The round fuels expansion into connected TV and deeper integration with the programmatic ecosystem. The founding team includes CEO Omar Tawakol, a serial adtech entrepreneur, alongside co-founders Nikki Heyder, David Wiener, Ahmed Saad, and Abdel-rahman Mohamed.
For brands and agencies seeking attention in an ad-skipping world, Rembrand offers a differentiated path: contextual, AI-generated placements that ride along with content viewers actually want to watch. Its backing from major adtech players like The Trade Desk underscores the strategic interest in virtual product placement as a new programmatic format.