Warmly is a signal-based revenue orchestration platform built for B2B go-to-market teams that want to convert their existing website traffic and buying intent into pipeline without expanding headcount. The core idea is that most ready-to-buy prospects are already interacting with a company's digital properties, but they remain anonymous and unactioned. Warmly deanonymizes that traffic at both the account and person level, enriches it with firmographic and contact data, and overlays third-party intent signals from sources like Bombora, G2, and Clearbit to surface accounts that are actively in-market.
Once a high-intent visitor or account is detected, Warmly orchestrates engagement automatically. It can route warm leads to the right rep, fire off AI-personalized email and LinkedIn sequences, surface the prospect to sales in Slack, and even open an AI-powered live chat conversation on the website itself. This collapses the gap between intent detection and action, which is where most pipeline traditionally leaks. The platform integrates tightly with existing CRMs and sales engagement tools so it augments rather than replaces a team's stack.
Warmly was founded by Maximus Greenwald, Alan Zhao, Carina Boo, and Val Yermakova, several of whom previously worked together at Google. The company targets SMB and mid-market B2B software companies that have meaningful website traffic but lean revenue teams, where automation has the highest leverage. Customers including New Relic, Cyberhaven, and CircleCI use Warmly to accelerate pipeline generation.
The company raised an $11 million Series A in October 2023 led by Felicis with participation from NFX and Y Combinator, followed by a $6 million Series A+ extension in early 2025 led by RTP Global, bringing total Series A funding to $17 million. After surpassing $3 million in ARR and 300 customers in 2024, Warmly is using the capital to expand its sales and marketing teams and grow its European presence.