Tracksuit is a brand tracking and analytics company that gives marketers continuous, affordable visibility into brand health. Launched in 2021 and originally founded in New Zealand, Tracksuit runs always-on consumer surveys to measure metrics such as awareness, consideration, usage, preference, and brand perceptions, then presents the results in clean live dashboards that update over time rather than in expensive one-off studies.
Historically, robust brand tracking was the preserve of large enterprises willing to spend a million dollars or more a year with traditional market-research agencies. Tracksuit's core insight is that this category was ripe for productization: by standardizing methodology, automating data collection, and using software to surface insights, it can deliver comparable brand-health intelligence at a small fraction of the cost. That has opened the category up to challenger brands and mid-market marketing teams who previously flew blind on the long-term effects of their marketing.
The platform helps marketers connect brand-building activity to measurable shifts in awareness and consideration, benchmark against named competitors, and justify upper-funnel investment to finance teams. Customers include Athletic Brewing Company, Opendoor, Turo, Steve Madden, and The RealReal, and the company has expanded aggressively into the US and other global markets, tracking roughly 10,000 brands.
In June 2025 Tracksuit raised a $25 million Series B led by VMG Partners, with participation from existing backers Altos Ventures, Footwork, Blackbird, and Icehouse Ventures, valuing the business at around $400 million. The company has surpassed 1,000 paying customers and grown more than 200% year-over-year in the US alone. Tracksuit increasingly applies AI and data science to its survey data — normalizing responses, detecting trends, and generating insight summaries — positioning it as a modern, analytics-led alternative to legacy brand-tracking incumbents.