What is Kapwing?
Kapwing is a San Francisco company founded in 2017 by ex-Googlers Julia Enthoven and Eric Lu. It offers a browser-based, collaborative video editor that has grown to serve tens of millions of creators, marketers, and teams. The drag-and-drop timeline supports layers, overlays, and templates, while real-time collaboration makes it a 'Google Docs for video.'
AI-powered editing
Kapwing has layered AI across the workflow: a text-prompt video generator that produces complete videos with voiceover, visuals, subtitles, and music; auto-subtitling with high accuracy; AI dubbing and text-to-speech in 40+ languages; smart silence and filler-word removal; background noise cleanup; script generation; and automatic B-roll. This makes it a practical hub for repurposing long-form content into social clips.
Business and funding
The freemium product converts to paid Pro and Business tiers with higher limits, brand kits, and team workspaces. Kapwing raised roughly $12.7M, including an $11M Series A led by CRV in 2019 with Kleiner Perkins among its backers, and reported over $10M in annual revenue by 2024.