Synthesia is an AI video creation platform founded in 2017, with Victor Riparbelli serving as co-founder and CEO alongside co-founders including Steffen Tjerrild and academic researchers. The company enables organizations to produce professional, studio-quality videos from text using AI-generated avatars and synthetic voiceovers, removing the need for cameras, actors, or traditional production crews.
The platform centers on a large library of customizable AI avatars and AI voices spanning more than 140 languages, along with one-click video translation, an AI screen recorder, brand kits, analytics, and version control. Users write or paste a script, choose an avatar and voice, and the platform renders a finished video, which makes it particularly efficient for content that needs frequent updates or localization.
Synthesia is positioned squarely at the enterprise market, with strong adoption among large organizations and Fortune 100 companies. Common buyers include learning and development, internal communications, sales enablement, and product marketing teams that need to scale video without scaling production budgets.
The company emphasizes enterprise trust and compliance, holding certifications such as SOC 2 Type II and ISO 42001 and maintaining GDPR alignment. It also publishes responsible-AI and content-moderation policies given the sensitivities around synthetic media and likeness usage.
Synthesia competes in a fast-moving generative video category alongside both specialized avatar tools and general video AI models. Its differentiation rests on enterprise readiness, language breadth, and a mature workflow rather than cinematic creative generation, making it most compelling for structured, repeatable business video rather than narrative or highly produced creative work.