What Imagen does
Imagen is the leading AI photo editing assistant for professional photographers, learning each photographer's unique editing style by ingesting their past work and then applying that style automatically to new shoots inside Adobe Lightroom. Where a wedding or portrait photographer might spend 30-50 hours hand-editing a single event, Imagen's Personal AI Profile processes thousands of photos in minutes with personalized white balance, exposure, contrast, and color choices that match the photographer's signature look — not a generic preset.
The product also includes AI-powered culling (auto-selecting the best photos by composition, expressions, sharpness, and duplicates), smart subject masking, cloud backup, and AI cropping, turning a complete post-production workflow into a single pipeline. Imagen has processed billions of photos and is used by tens of thousands of wedding, portrait, sports, and event photographers globally.
Who it's for
Imagen targets professional photographers — especially wedding, portrait, event, sports, and real estate shooters — who already use Lightroom Classic and want to reclaim post-production time without sacrificing their personal editing style.
Pricing
Imagen offers a generous free trial (1,500 photos), pay-per-photo pricing starting at $0.05-$0.08 per image, and unlimited subscription plans for high-volume studios. AI Cull is offered separately or bundled in higher tiers.
Team & funding
Imagen was founded in 2020 by Yoav Chai (CEO, ex-Mellanox chip designer who was inspired by waiting months for his own wedding photos), Yotam Gil (co-founder), and Ron Oren (ex-head of R&D at Sinsense). The company is headquartered in Tel Aviv, Israel. Imagen has raised $59.7M total across four rounds, culminating in a $32M Series C on December 7, 2024 with investors including Summit Partners, Casdin Capital, Google Ventures (GV), and earlier backers from a $30M Series B in December 2022.
Position vs competitors
Imagen competes with Adobe's built-in AI, Aftershoot, Narrative, Capture One, and Picsart's AI tools. Its differentiation is the personalized AI profile trained on each photographer's own catalog — a Lightroom-native, style-faithful editor rather than a generic auto-enhance.