Capsule is a video software company building an AI-powered editor aimed at enterprises rather than individual creators. Its core concept, 'motion design systems,' packages a company's branded motion graphics into reusable, easy-to-use building blocks; paired with Capsule's AI video editor, they let anyone, even people with no editing experience, create professional, on-brand videos while brand guidelines are enforced by default. Customers cited by the company include HubSpot, Instacart, SBG and ServiceNow, which use it to cut video turnaround from weeks to hours and reduce production costs. The company is led by co-founder and CEO Champ Bennett. ## Funding Capsule raised a $12 million Series A led by Innovation Endeavors, with participation from HubSpot Ventures and angels including Frame.io founder Emery Wells and Ramp co-founder Karim Atiyeh, plus existing backers Swift.vc, Human Ventures and Bloomberg Beta. Reported total funding is about $19 million across its rounds.