GoodFit is an intelligence layer for modern go-to-market, combining proprietary market data, first-party performance data, and configurable tooling so commercial leaders can identify, prioritize, and engage the right customers. Teams use it to map and enrich target markets with custom insights, score and segment high-value accounts, identify and enrich relevant contacts, and orchestrate that data into CRM, marketing automation, and outreach platforms. Founded in 2020 by Paddle co-founder Harrison Rose and Aleksander Bury, GoodFit raised its first external capital in September 2025: a $13M Series A led by Notion Capital, with Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures participating. Customers include Clari, Chili Piper, and Paddle.