Doji is an AI fashion app founded by Dorian Dargan and Jim Winkens that reimagines virtual try-on as a fun, social, and inspirational consumer experience rather than a clunky e-commerce utility. To get started, a user takes about six selfies and uploads two full-body images; Doji then spends roughly 30 minutes building a personalized avatar using the company's own diffusion models. Once the avatar is ready, the app presents a stream of looks the user can scroll through, tapping different tops and bottoms to assemble new outfits in seconds.
The founding team brings deep technical pedigree. Dargan previously worked at Apple on visionOS and at Meta on games and experiences for Oculus Quest, while Winkens was a researcher at DeepMind and built a generative AI consumer product at Google. That background informs Doji's emphasis on avatar realism and the quality of its generative try-on results, which the team continues to improve for speed and accuracy.
Doji's product philosophy centers on inspiration and play. Instead of asking shoppers to imagine how a garment might look, the app shows it directly on a lifelike version of themselves, lowering the friction and uncertainty that drive returns and abandoned carts in online fashion. The experience is designed to feel more like browsing a personalized lookbook than filling a shopping cart, encouraging discovery and experimentation across styles.
The company announced a $14 million seed round in May 2025, led by Thrive Capital with participation from Seven Seven Six, just days after publicly launching on the App Store. The funding is earmarked for improving Doji's AI models, expanding avatar realism, and eventually integrating buying functionality so users can move seamlessly from inspiration to checkout inside the app.
Doji is best suited for fashion-forward consumers who shop online and want a richer, more confident way to evaluate clothing before purchasing. By combining generative avatars with a social, feed-driven interface, Doji bets that virtual try-on can become an entertainment-grade consumer experience rather than a niche retail tool.