Default is a San Francisco-based startup that consolidates the fragmented inbound sales funnel into a single, automated workflow. For companies that drive demand through their website, inbound leads typically pass through a chain of disconnected tools, forms, enrichment, qualification, scheduling, and routing, and each handoff is a place where leads stall or get lost. Default replaces that patchwork with one platform that captures and qualifies inbound leads, books meetings, and routes them to the right sales representative instantly.
The platform is built around speed-to-lead and conversion. When a prospect fills out a form on a company's site, Default qualifies them, schedules a meeting, and assigns the right rep based on routing rules, all in a single flow. This reduces friction for buyers and ensures high-intent inbound demand reaches sales while it is still hot. Because everything happens in one system, teams avoid the data loss and delays that come from stitching together multiple point solutions.
Beyond capture and routing, Default generates insights about inbound leads and accounts and improves the integration between ingested data and first-party CRM records, so that no leads go missing and reps have the context they need. This makes it especially valuable for RevOps teams responsible for the operational plumbing of an inbound motion.
Default is used by SaaS companies, fintechs, and other businesses with an inbound sales strategy. The company raised a $6.6 million seed round led by Craft Ventures, with participation from 8VC, the Jack Altman Fund, BoxGroup, Caffeinated Capital, Kearny Jackson, GTMFund, and a deep roster of operators from Ramp, Airtable, Notion, and Figma. The funding supports Default's mission to make inbound conversion fast, reliable, and fully automated.