Rox is a San Francisco-based AI-native sales company founded in 2024 by Ishan Mukherjee, the former Chief Growth Officer at New Relic, alongside co-founders Avanika Narayan and Diogo Ribeiro. The company builds what it calls an intelligent revenue operating system designed for enterprise sales organizations at Global 2000 companies.
Rather than acting as a single chatbot or copilot, Rox orchestrates swarms of specialized AI agents that each handle distinct parts of the revenue cycle. These agents research prospects, monitor existing accounts for expansion and churn signals, qualify leads, book meetings, manage active deals, and keep CRM records continuously updated. The platform integrates directly into a customer's existing software stack, including Salesforce and Zendesk, so it augments rather than replaces core systems.
The company's thesis is that every seller should have a dedicated agent swarm working in the background, collapsing the many fragmented point tools that sales teams currently stitch together. By consolidating prospecting, account research, and CRM hygiene into autonomous workflows, Rox aims to let human sellers focus on relationship-building and strategic deals.
Rox raised an initial $50 million in 2024, combining a Sequoia-led seed round with a General Catalyst-led Series A and participation from GV. At the time of that raise, Rox was projected to close 2025 with roughly $8 million in annual recurring revenue. In March 2026, multiple outlets reported the company had reached a $1.2 billion valuation in a new round led by General Catalyst.
Rox competes in a crowded AI sales agent market alongside companies like 11x, Clay, and Unify, but differentiates with an enterprise-first, agent-swarm architecture and deep CRM integration. Its rapid valuation growth reflects strong investor conviction in autonomous sales agents as a category.