Capitalize was founded by Luke Morris and Soren Craig to attack one of commercial real estate's largest looming problems: the multi-trillion-dollar wall of CRE debt set to mature over the coming years amid elevated interest rates and constrained capital markets. Morris previously co-founded Crexi, one of the largest CRE marketplaces, and brought that domain expertise to building a data-first platform aimed squarely at lenders and brokers chasing refinancing opportunities.
The core of Capitalize is an AI pipeline that ingests publicly available loan data from every county in the country, normalizes and structures it into a single searchable database, and enriches it with contact details for the relevant borrowers and decision-makers. Subscribers can then identify which loans are maturing, who holds them, and how to reach the parties involved, turning fragmented public records into actionable origination intelligence. In effect, the platform matches brokers and lenders to borrowers who need to refinance, and matches borrowers to the right mortgage brokers or lenders.
Launched in January 2025, Capitalize found rapid product-market fit. Within four months of monetization it signed more than 200 paying companies and was on track to surpass $1 million in annual recurring revenue by year-end, a sign of strong demand from originators racing to capture deals before competitors. The platform addresses an estimated $3 trillion-plus in CRE debt projected to mature in the near term, a structural tailwind that makes timely, accurate loan data extremely valuable.
In July 2025, Capitalize raised $4 million in seed funding from Lerer Hippeau, Sway Ventures, FJ Labs, Treasury, and prominent fintech leaders including co-founders of Acorns and Betterment — several of whom had previously backed Morris's earlier venture, Crexi. The capital supports expansion of its data coverage, AI enrichment capabilities, and go-to-market as it scales into the primary deal-sourcing tool for CRE debt markets.