Mura is a vertical AI startup focused on the unglamorous but high-value back office of commercial field service companies, the order-to-cash process that spans purchasing, job costing, billing, and accounting. The company was founded in 2024 by Ryan G. Smith, Claire DeRoberts, and James Mackey. Smith and DeRoberts previously co-founded LeafLink, the B2B cannabis marketplace that came to handle a large share of U.S. wholesale cannabis orders, giving them deep experience automating complex order and payment workflows.
Commercial field service companies in trades like HVAC, electrical, and plumbing operate on tight cash cycles, but their back offices are bogged down by manual purchase order processing, invoice reconciliation, and accounting entry. These tasks delay payment, introduce errors, and consume staff time that could be spent growing the business. Mura's pitch is to automate this entire flow with AI that works behind the scenes.
Mura calls its approach dark software: rather than asking companies to rip out and replace their existing field service management systems, it integrates with those systems and automates the order-to-cash work on top of them. Its AI reads and processes purchase orders, matches and reconciles documents, and drives billing and accounting workflows, dramatically cutting the manual effort involved. One customer reported an 80 percent decrease in time spent on purchase order processing along with fewer downstream billing and accounting errors.
The company emerged from stealth in May 2025 with $6 million in total seed-stage funding. That consisted of a $1.5 million pre-seed led by Lerer Hippeau and Levante Capital, followed by a seed round co-led by Level One Fund and Lerer Hippeau with participation from notable angels and strategic investors. The capital supports building out its AI automation for the roughly $300 billion-plus U.S. commercial field service market.
By targeting the order-to-cash back office rather than the more crowded customer-facing voice-AI space, Mura stakes out a differentiated position in field service automation, leaning on its founders' marketplace and payments background to attack a workflow that directly affects contractor cash flow.