Ridley is an AI-powered real estate platform built to rebuild the home-selling process around consumers rather than commissions. Traditional home sales route sellers through agents who typically charge around 6% of the sale price, a cost that has come under intense scrutiny following industry commission settlements. Ridley's premise is that AI plus on-demand expert support can deliver most of what a listing agent does — pricing, marketing, distribution, and transaction guidance — for a flat fee, putting far more equity back in the seller's pocket.
The platform guides homeowners through the entire sale. It provides AI-driven comp analysis and pricing strategy, home-prep guidance, and a listing builder that distributes the property to the MLS and 100+ home-buying sites with targeted ad boosts. Throughout the process, sellers get on-demand legal support and concierge services to handle paperwork, negotiations, and closing logistics. Ridley offers tiered plans — an Essentials plan at a flat $999 fee where AI handles most of the work, and a Pro plan at a flat $3,499 fee that adds concierge support and a dedicated licensed agent for pricing, negotiations, and closing.
Ridley serves homeowners who want to sell on their own terms while still getting professional-grade tools and support. By combining AI automation with human expertise on demand, it targets the large pool of sellers frustrated by high commissions but wary of going fully unassisted. The model also extends toward buyer-focused tools, positioning Ridley as a consumer-first real estate platform rather than a single-transaction service.
Since launching in mid-July 2025, the platform has generated more than $4.6 billion in lead volume and lists over $350 million in private listings, with homes selling at strong list-to-sold ratios. In December 2025, Ridley raised a $6.4 million seed round led by Fifth Wall — the largest built-environment tech investor, with a portfolio including Opendoor, Procore, and Hippo — with participation from 1984 Ventures, 1Sharpe Ventures, Moxxie Ventures, Aglae Ventures, Park Rangers Capital, and angels from Stripe and Google. The capital funds expansion of its AI seller tools and the launch of new buyer-focused features.