What Snapchat for Business Does
Snapchat for Business is the advertising platform of Snap Inc, the company behind Snapchat. Through Snapchat Ads Manager, a self-serve campaign tool, businesses of any size create and run camera-first ad formats including Snap Ads, Sponsored Snaps, AR Lenses, Reminder Ads, and Collection Ads. The platform helps advertisers reach Snapchat's highly engaged audience of more than 450 million daily users, who skew toward Gen Z and Millennials, with measurable performance objectives. Advertisers set their own budgets and use tools like the Snap Pixel, Goal-Based Bidding, Audience Insights, and Campaign Lab to optimize results.
AI and Platform
Snap has increasingly built AI into its advertising stack, including Smart Campaign Solutions that automate targeting and optimization, AI-assisted Lens creation, and AI Sponsored Snaps that bring conversational, AI-driven ad experiences into the app. Snap Inc is a publicly traded company on the New York Stock Exchange under the ticker SNAP, founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown, and is headquartered in Santa Monica, California.