Bluefish is an Agentic Marketing Platform (AMP) built for Fortune 500 brands navigating the shift from search engines to AI assistants. It combines AI monitoring, activation, and measurement into one suite so brands can track and influence how their products are portrayed by tools like ChatGPT, Google Gemini, and Amazon Rufus across search, content, PR, commerce, and paid media. Launched in 2024, Bluefish is already used by roughly 10% of the Fortune 500, including Adidas, American Express, LVMH, and Ulta Beauty. In April 2026 it raised a $43M Series B co-led by Threshold Ventures and NEA, with Amex Ventures, TIAA Ventures, Salesforce Ventures, and Bloomberg Beta participating, bringing total funding to $68M.
Bluefish
ActiveAgentic marketing platform to influence how brands appear in AI
Total raised
$43M
1 round
Stage
Series B
Team
51-200
since 2024
Pricing
Freemium
free plan
Founded
2024
New York, United States
Agent-ready
API
Score 40/100
AI channel monitoring
Brand representation tracking in LLMs
Activation across search, content, and commerce
AI visibility measurement
Paid media and PR coordination
Cross-vertical brand analytics
Enterprise governance controls
Agentic marketing workflows
40/100
Developing
MCP server
Public API
Webhooks
OAuth 2.0
SDKs
— Series B $43M Undisclosed
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- What does Bluefish do?
- It monitors, activates, and measures how brands are represented across AI tools.
- Who funded Bluefish?
- Threshold Ventures and NEA co-led a $43M Series B; total funding is $68M.
- Who uses Bluefish?
- About 10% of the Fortune 500, including Adidas, Amex, LVMH, and Ulta.
- When was it founded?
- Bluefish launched in 2024.
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