Smartness is a vertical SaaS travel-tech platform for hotels and short-term and vacation rental operators. It launched in 2020 as Smartpricing, a machine-learning dynamic pricing engine, and has since expanded into a full suite: Smartpricing for revenue management, Smartpms as a property management system, Smartsite for direct booking websites, Smartads for managed Google and Meta advertising, Smartchat for guest communication, and Smartconnect for payments and connectivity. Its stated direction is an agentic system that executes operational tasks such as pricing changes and guest interactions rather than only surfacing tools, aiming to reduce dependence on online travel agency commissions. The company reports more than 140 staff and several thousand customers, with revenue surpassing €10 million.
Funding
Smartness closed a €47 million Series B announced on 4 May 2026, co-led by United Ventures and CDP Venture Capital with existing investor Partech participating, described as the largest round ever for an Italian vertical SaaS company. The round combined primary equity, secondary equity and debt. It follows a €13 million Series A in December 2023 led by Partech, taking total funding above €60 million. USD figures here are approximate conversions; sources state euro amounts.