What Nooks does
Nooks is an AI sales assistant platform that turns the manual, soul-crushing parts of outbound sales into background automation so reps can spend their time on real conversations. The product started as an AI dialer — finding direct phone numbers, skipping answering machines, drafting voicemails, prepping talk-tracks, and transcribing calls — and has expanded into a full Sales Assistant Platform that handles account research, sequencing, call coaching, and CRM hygiene end-to-end.
In October 2024 Nooks announced the broader Nooks AI Sales Assistant Platform, repositioning from a dialer point tool into a more general SDR copilot. By the end of 2024 the company reported 4x ARR growth and major SDR-team customers including ZoomInfo, Snowflake, MongoDB, and Verkada.
Who it's for
Nooks targets B2B sales development organizations — both modern startups and Fortune 500 sales teams — that run high-volume outbound and want to compress the rep workflow into a single AI-powered surface.
Pricing
Nooks sells per-seat subscriptions tiered by feature set, with enterprise pricing for SDR organizations of 25+ reps. Public pricing for the parallel dialer historically started in the low hundreds of dollars per rep per month, with Sales Assistant tiers priced higher.
Team & funding
Nooks was founded in 2020 by Dan Lee (CEO) and Nikhil Khatri (CTO), both ex-Robinhood engineers, and is headquartered in San Francisco. Funding history: a small seed in 2020-2021, a $22M Series A in April 2024 led by Lachy Groom with Tola Capital, and a $43M Series B in October 2024 led by Kleiner Perkins, with existing investors Lachy Groom and Tola Capital participating. Cumulative funding sits at roughly $70M. Founders Dan and Nikhil were both named to Forbes 30 Under 30.
Position vs competitors
Nooks competes with Orum, ConnectAndSell, Outreach, Salesloft, and increasingly with Clay (in the research layer) and 11x. Its differentiator is the deep integration of dialer + AI research + parallel coaching in one surface, rather than stitching tools together.