What Toma does
Toma is an AI operating system for dealership conversations, focused initially on the high-volume, high-value problem of automotive retail phone calls. A typical mid-sized dealership receives thousands of inbound calls a month — for service appointments, parts inquiries, sales leads, and trade-in questions — and most go to voicemail or get mishandled. Toma's voice agents pick up 24/7, sound naturally conversational, and complete the actual transaction: booking the slot in the DMS, ordering the part, capturing the lead, and routing to a human only when necessary.
The product extends across service scheduling, parts orders, sales call handling, BDC overflow, and after-hours coverage. Customers report meaningful capture-rate improvements on calls that previously would have been lost. Toma is in production at over 100 dealerships across the U.S.
Who it's for
Toma is purpose-built for U.S. franchise and independent automotive dealerships — service managers, parts managers, BDC leaders, and dealer principals tired of staffing phones. The founders famously toured dealerships across Oklahoma and Mississippi to train their AI on real-world workflows.
Pricing
Toma sells a tiered subscription that scales with the modules a dealership turns on (service, parts, sales). Pricing is quoted by sales.
Team & funding
Toma was founded in 2024 by Monik Pamecha (CEO) and Anthony Krivonos (CTO) and based in San Francisco. The company went through Y Combinator and raised a $17M Series A announced June 5, 2025, led by Andreessen Horowitz (a16z), with participation from Y Combinator, Scale Angels Fund, Holman, and dealership influencer Yossi Levi (Car Dealership Guy).
Position vs competitors
Toma competes with horizontal voice-AI platforms like Vapi and Bland and dealership-specific call providers, but differentiates by going deep on a single vertical workflow with native DMS integrations rather than offering a horizontal voice-agent tooling layer.