Loti AI, founded in 2022 by Luke Arrigoni, Rebekah Arrigoni, and Hirak Chhatbar, tackles a problem that generative AI has made urgent: the unauthorized use of people's faces, voices, and likenesses. The Seattle-based company built technology that scans a large share of daily internet uploads — across social platforms, websites, and media — to find content that depicts a protected individual without permission, including deepfakes, impersonation accounts, voice simulations, and leaks.
When Loti identifies unauthorized likeness content, it helps users act on it. The platform automates the detection-to-takedown pipeline, flagging infringing media and assisting with removal requests so individuals don't have to manually police the entire web themselves. Loti says it can surface unauthorized content within 24 hours of it appearing, leaning on a large server footprint to process the constant flood of new uploads.
Loti structures its offering across audiences. A free consumer tier lets everyday people monitor and protect their own face and voice online. For high-profile individuals — celebrities, athletes, musicians, and influencers — a premium product called Watchtower detects and removes unauthorized content at scale and lets them create and manage authorized AI likenesses. A developer API for centralized likeness and brand-rights management has been positioned as a future offering, extending Loti from individual protection toward platform-level rights enforcement.
The company's celebrity focus is reinforced by partnerships with major talent agencies WME and CAA, which connect Loti to the entertainment figures most exposed to deepfake and likeness abuse. In April 2025 Loti announced a $16.2 million Series A led by Khosla Ventures, with participation from FUSE, Bling Capital, and Ensemble, bringing its total raised to roughly $23 million.
Loti's positioning is privacy- and consumer-friendly: it states that it does not sell user data or run on advertising. As synthetic media tools proliferate, Loti aims to be the default service that lets anyone — from private individuals to global celebrities — monitor where their likeness appears and reclaim control over it.