Kuli is an AI coworker built for the social media and creator marketing teams inside consumer brands. The agent watches every video that matters on TikTok, Instagram, YouTube and other platforms, interprets it in the context of a specific brand, and then helps marketers scout creators, brief campaigns, analyze trends and benchmark competitors. The framing as a coworker rather than a tool is deliberate: Kuli is meant to absorb the grunt work that today drains junior marketers and agency account teams.
Under the hood Kuli combines voice and visual analysis with brand-specific knowledge to score creators, surface emerging trends and explain why a campaign worked or flopped. It plugs into campaign planning and execution so the same agent that spots a trend can also propose the brief, shortlist creators and track performance. The company claims marketers using Kuli ship campaigns roughly 4x faster and run more programs without adding headcount.
Kuli was founded in 2026 by Michael Hodara, who previously built AI systems running a $25M marketing budget at Aircall and Logitech, and Jonathan Hassan, an ex-KPMG advisor on billion-dollar consumer deals. It is part of Y Combinator Spring 2026 and is already live with Fortune 100 brands including a major entertainment company, a leading mobile gaming studio (Supercell is publicly cited) and large cosmetics brands, with several reportedly cutting agency fees as a result.