Overview
Superfiliate is an affiliate, influencer, and referral marketing platform founded in 2021 and based in Venice, California. It helps ecommerce and direct-to-consumer (DTC) brands run partner-driven growth programs by generating co-branded landing pages at scale for affiliates, ambassadors, influencers, and referral partners. Rather than relying on plain discount codes, Superfiliate creates personalized storefront experiences for each partner, improving conversion and tracking.
The platform unifies affiliate, influencer, and customer referral programs in one place, with tools for partner onboarding, commission management, attribution, and creative assets. It integrates tightly with Shopify and the broader DTC marketing stack, targeting CPG and consumer brands that grow through creators and word-of-mouth.
Funding
Superfiliate raised a strategic growth round of about $2.1M led by HappyStack, with participation from investors including Vanterra Capital, R2 Ventures, and angel investors, contributing to total reported funding of roughly $5M. The company operates on a subscription model aimed at growing ecommerce brands seeking to scale partner and referral marketing.