Influur is an influencer marketing platform and professional network that connects brands with creators while solving two persistent pain points in the category: messy campaign coordination and slow, unreliable creator payments. Founded by Latina entrepreneurs and focused on the US and Latin American markets, Influur positions itself as a professional home for influencers rather than a transactional marketplace.
The platform structures the influencer workflow around clear campaign briefs, streamlined collaboration between brands and creators, and guaranteed timely payouts — a differentiator in an industry where creators often wait weeks or months to get paid. For brands, Influur provides access to a verified creator base, campaign management tooling, and increasingly, AI-driven planning. Its industry-first AI tool predicts the investment required and the likely impact of a campaign before a brand commits budget, helping marketers forecast outcomes and allocate spend more confidently.
Influur has scaled across 11 countries, reporting more than 30,000 active influencers and 5,000 brands on the platform, an 83% increase in its verified influencer base, and a 200% rise in brand spend across the US and Latin America. The company has also launched Influur Premium, a subscription for creators offering professional tools, and continues to build out Pulse, a desktop application with AI recommendations for campaign strategy.
In November 2024 Influur closed a $10 million Series A led by Point72 Ventures and HTwenty Capital, with participation from Magma Partners, Daedalus, IGNIA, Redwood, Vamos Ventures, Amplifica Capital, and Daniel Gutenberg, plus high-profile angels including Sofia Vergara, Thalia, and creator Lele Pons. Brand customers span Meta, Warner Music Group, Paramount, and Netflix. The funding supports product expansion, deeper AI capabilities, and growth across the Americas, making Influur a notable AI-enabled player in cross-border creator marketing.