Agentic Marketing Technologies (AMT) is an agentic AI startup automating the labor-intensive work of influencer marketing. Its flagship product, an AI agent named Lyra, handles the full campaign lifecycle: discovering creators that match a brand's goals, reaching out and negotiating in natural language, booking campaigns, tracking performance, and managing payments. The founders describe the vision as becoming the 'Google AdWords for influencers' — a self-serve, performance-driven channel where brands can deploy creator campaigns with the same ease as buying search ads.
The core problem AMT targets is operational drag. Securing a single influencer partnership traditionally involves hours of manual sourcing, back-and-forth messaging, contracting, and payment coordination. AMT claims this typically takes around nine hours of manual work per partnership, which Lyra can compress to roughly five minutes by autonomously conversing with influencers and executing the transactional steps. This agentic approach aims to make creator marketing scalable for brands that previously found it too time-consuming to run at volume.
Founded by Tom Hollands (CEO) and Christian Johnston (CTO), who previously built adtech data infrastructure, AMT launched in London and is relocating to San Francisco. Early customers include consumer brands such as Le Petit Lunetier, Neoplants, and Wild, reflecting a focus on direct-to-consumer companies that rely heavily on creator-driven growth.
In March 2025 AMT raised a $3.5 million seed round led by NFX, the San Francisco venture firm, with support from the Entrepreneurs First program. As an early-stage, agent-native company, AMT sits at the intersection of two fast-moving trends — autonomous AI agents and creator-led performance marketing — and is betting that brands will increasingly trust AI to manage influencer relationships and spend on their behalf.