Virtuous is a responsive fundraising platform built specifically for nonprofit organizations, spanning donor relationship management, online giving, email and marketing automation, volunteer coordination and analytics. Founded to help nonprofits move beyond transactional, batch-and-blast fundraising toward personalized, data-driven donor engagement, Virtuous has become one of the more prominent vertical software companies serving the social sector, with thousands of nonprofit customers including universities, healthcare organizations, faith-based institutions and human services groups.
AI sits at the center of Virtuous's modern product strategy. Its Insights module applies machine-learning prediction models to forecast donor behavior and integrate wealth data, helping organizations identify which supporters have the capacity and propensity to give more. Its Momentum product uses generative AI to draft donor emails and build engagement plans, giving gift officers a prioritized inbox each morning that tells them exactly who to contact, why, and what to say, factoring in urgency, giving potential and engagement history. Automated CRM logging, smart alerts and AI-powered segmentation round out a suite designed to make small development teams far more effective.
For nonprofits, which are perennially under-resourced and competing for attention against every other cause, this AI-driven approach addresses a real structural problem: gift officers cannot manually track and personalize outreach to thousands of donors, so the highest-potential relationships go under-cultivated. By surfacing the right donor at the right moment with the right message, Virtuous helps organizations raise more without proportionally growing staff.
Virtuous has raised roughly $140 million in total funding, including a $100 million growth round in 2024 led by Susquehanna Growth Equity, with earlier participation from investors including Fulcrum Equity Partners and The Arizona Founders Fund. The company reports strong growth, having multiplied revenue several times over since its earlier Series B. As a mature, AI-forward platform in the under-covered nonprofit fundraising vertical, Virtuous is a leading example of vertical AI for the social sector.