trumpet is a London-founded startup building digital sales rooms, personalized, shareable microsites that centralize everything a buyer needs across a deal. The premise is that modern B2B purchases involve many stakeholders and span weeks or months, yet most of that collaboration happens in fragmented email threads and lost attachments. trumpet replaces that chaos with a single interactive space, called a Pod, where reps and buyers can align on next steps, share content, and track progress.
Each Pod can include product demos, pricing and proposals, case studies, mutual action plans, and onboarding materials, all wrapped in the seller's branding. Buyers get a clean, consumer-grade experience, and internal champions can easily forward the room to other decision-makers. For sellers and customer success teams, the room becomes a living record of the engagement that follows the deal from first touch through onboarding and renewal.
trumpet's differentiator is the revenue intelligence it captures. As buyers interact with a Pod, the platform tracks engagement signals, who viewed what, when, and how often, and uses AI and machine learning to surface insights about deal health and buying intent. That data helps reps prioritize follow-up and gives leaders visibility into which opportunities are genuinely progressing.
The company was launched in 2021 by Rory Sadler, Nick Telson-Sillett, and Andrew Webster, and serves more than 250 paying customers including Cognism, OpenTable, and Sky Media. In August 2024, trumpet raised a $6.35 million seed round led by AlbionVC, with participation from existing investors Lightbird Ventures, Anamcara Capital, and Triple Point Ventures, funding expansion into the US market and further development of its AI-powered engagement signals.