What The Prompting Company does
The Prompting Company offers a Generative Engine Optimization (GEO) service that helps B2B companies get their products mentioned and cited by AI systems such as ChatGPT, Perplexity, Gemini, and Claude. It positions itself as the AI-era evolution of search engine optimization, focused on visibility inside AI-generated answers rather than traditional Google rankings.
Key capabilities
The service works in phases: identifying high-intent questions buyers ask AI assistants and analyzing where a brand is currently mentioned or absent; creating content structured for AI comprehension and citation; and routing AI crawlers to optimized, markdown-formatted pages built for machine parsing. Success is measured by how often a brand is cited and mentioned in AI responses. It is offered as a done-for-you service with a base plan and an enterprise tier that adds white-glove support and SAML integration.
Who it's for
The product targets established B2B companies that want to capture early-mover visibility as buyer behavior shifts from search engines toward AI marketing and AI-driven discovery.