The Prompting Company is a Y Combinator S25 startup that helps products get mentioned in ChatGPT and other AI apps through generative engine optimization (GEO). It identifies the questions users ask AI assistants, creates optimized content, and routes AI traffic to specialized pages to increase a brand's visibility in AI-generated answers. In October 2025 the company raised a $6.5M seed round led by Peak XV Partners, with customers including Rippling, Rho, Motion, and Vapi. It is based in San Francisco.
The Prompting Company
ActiveWe help products get mentioned in ChatGPT
Total raised
$7M
2 rounds
Stage
Seed
Oct 2025
Team
1-10
since 2025
Pricing
—
Founded
2025
San Francisco, United States
Agent-ready
—
Generative engine optimization (GEO)
Increasing brand mentions in ChatGPT and AI apps
Identification of questions users ask AI assistants
Creation of optimized content for AI visibility
Routing of AI traffic to specialized pages
Focus on AI-generated answer visibility
Strategy across multiple AI assistants
Work with notable customers like Rippling and Rho
12/100
Early
MCP server
Public API
Webhooks
OAuth 2.0
SDKs
No public agent surfaces detected yet.
Cumulative raise
From 2025 to 2026 · 2 rounds tracked
Total
$7M
Oct 2025 Seed $6.5M ● Peak XV Partners
Jan 2025 Seed $500K ● Y Combinator
Capital network
$7M raised ·5 backers·10 network links
- Backers5
- Shared portfoliocompanies these backers also fund
- Extended networkfunds that co-invest alongside them
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- What does The Prompting Company do?
- It helps products get mentioned in ChatGPT and other AI apps through generative engine optimization (GEO).
- How does GEO work here?
- It identifies the questions users ask AI assistants, creates optimized content, and routes AI traffic to specialized pages to increase a brand's visibility in AI-generated answers.
- Who are its customers?
- Reported customers include Rippling, Rho, Motion, and Vapi.
- Is the company funded?
- In October 2025 it raised a $6.5M seed round led by Peak XV Partners.
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