SOUS is an Amsterdam-based startup building an AI-powered growth platform for independent food and beverage businesses. Its AI systems help restaurants improve discoverability across emerging AI platforms, search engines and maps, attract traffic and convert it into direct orders and guest engagement, and automate marketing, brand presence and customer communication. A core principle is helping restaurants retain ownership of their customer data rather than handing it to third-party marketplaces. Founded in 2022 by Devon Scoulelis and Thomas Scholte, with William Hurst as CTO, SOUS raised a €4M (about $4.3M) seed round in March 2026 led by seed + speed Ventures, with existing investor PeakBridge plus altitude, Gekko Capital and angels. The funding will grow its product and engineering teams and support expansion into new markets, starting with Germany.
SOUS
ActiveThe AI-powered sous chef for restaurant growth
Total raised
$4.3M
1 round
Stage
Seed
Team
11-50
since 2022
Pricing
Freemium
free plan
Founded
2022
Amsterdam, Netherlands
Agent-ready
—
AI search and maps discoverability
Direct-order conversion tools
Automated marketing campaigns
Brand presence management
Customer communication automation
First-party customer data ownership
Guest engagement analytics
10/100
Early
MCP server
Public API
Webhooks
OAuth 2.0
SDKs
No public agent surfaces detected yet.
— Seed $4.3M incl. Gekko Capital +2
Capital network
$4.3M raised ·3 backers·5 network links
- Backers3
- Shared portfoliocompanies these backers also fund
- Extended networkfunds that co-invest alongside them
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- What is SOUS?
- SOUS is an AI growth platform that helps independent restaurants get discovered, convert orders and automate marketing.
- Who founded SOUS?
- It was founded in 2022 by Devon Scoulelis and Thomas Scholte, with William Hurst as CTO, in Amsterdam.
- Who funded SOUS?
- SOUS raised a €4M (about $4.3M) seed led by seed + speed Ventures in March 2026.
- What problem does SOUS solve?
- It boosts restaurant discoverability across AI platforms and maps while keeping customer data first-party.
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