Siro is an AI-powered sales intelligence and coaching platform founded in 2020 by Jake Cronin and Joseph Jordan, often described as 'Gong for field sales.' Its mobile app lets reps record in-person sales conversations, which AI then transcribes and analyzes to surface key insights, coaching opportunities and revenue-driving behaviors, giving offline reps the same performance edge as their enterprise counterparts. Siro raised a $50M Series B led by SignalFire in May 2025, with participation from 01 Advisors, bringing total funding to $75M.
Siro
ActiveGong for field sales — AI coaching for in-person reps
Total raised
$50M
1 round
Stage
Series B
Team
51-200
since 2020
Pricing
Freemium
free plan
Founded
2020
New York, United States
Agent-ready
API
Score 40/100
In-person conversation recording
Automatic transcription
AI conversation analysis
Coaching opportunity surfacing
Revenue-behavior insights
Mobile-first capture
Rep performance benchmarking
40/100
Developing
MCP server
Public API
Webhooks
OAuth 2.0
SDKs
— Series B $50M incl. 01 Advisors +1
Capital network
$75M raised ·2 backers·10 network links
- Backers2
- Shared portfoliocompanies these backers also fund
- Extended networkfunds that co-invest alongside them
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- What does Siro do?
- Siro records, transcribes and analyzes in-person sales conversations to coach field reps, like 'Gong for field sales.'
- How do reps use it?
- Reps record conversations on a mobile app, and AI surfaces coaching insights.
- When was Siro founded?
- Siro was founded in 2020 by Jake Cronin and Joseph Jordan.
- Who led the Series B?
- SignalFire led the $50M Series B, with 01 Advisors participating.
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