ShopMy is building the curated commerce infrastructure that sits between premium brands, professional tastemakers, and shoppers. Founded in 2020 and headquartered in New York, the company lets creators assemble shoppable storefronts, share trackable affiliate links, and earn commissions, while brands tap a hand-selected network of more than 185,000 vetted creators to run gifting, ambassador, and paid campaigns with full attribution back to revenue. Unlike legacy influencer marketplaces that optimize for follower counts and impressions, ShopMy is explicitly performance-first, tying every collaboration to measurable sales.
The platform spans the full creator-commerce lifecycle: brand discovery and creator vetting, product gifting and seeding, commissionable link generation, content collaboration, and granular sales reporting. For creators, ShopMy functions as a professional monetization hub that consolidates storefronts, payouts, and brand relationships in one place. For brands, it operates as a curated marketing channel where luxury, beauty, and lifestyle companies can reach high-intent audiences through trusted voices instead of broad-reach advertising.
ShopMy has scaled rapidly, reporting roughly 200% year-over-year revenue growth and sustained profitability since 2024, an unusual milestone for a venture-backed creator-economy company. Its roster includes more than 1,200 premium brand partners and a network that collectively drives north of $1 billion in annual gross merchandise value.
In October 2025 the company raised a $70 million round at a $1.5 billion valuation led by Avenir, with participation from Bain Capital Ventures, Bessemer Venture Partners, and Menlo Ventures, alongside strategic angels from the fashion and beauty world. The capital is earmarked for expanding the curated network, deepening AI-driven creator-brand matching, and broadening into new premium verticals. ShopMy increasingly leans on machine learning to recommend creator-brand fits, surface high-performing products, and forecast campaign impact, making it a meaningful player in AI-assisted creator marketing.
