Sett applies agentic AI to the economics of mobile gaming, where user acquisition and creative production are major cost centers. The company's AI agents automate the creation of playable ads and marketing content, which Sett says it can produce around 15 times faster and 25 times cheaper than conventional creative pipelines.
Beyond marketing creative, Sett aims to build agents that span the full lifecycle of mobile game development, marketing and publishing, acting as force multipliers for studio teams that need to ship and iterate on content continuously.
The company has attracted a roster of established mobile gaming customers including Zynga, Scopely, Playtika, SuperPlay, Rovio, Plarium, Candivore and Unity, signaling traction with studios that spend heavily on user acquisition.
Founded in 2022 in Tel Aviv by CEO Amit Carmi and CTO Yoni Blumenfeld, Sett emerged from stealth in May 2025 with $27M in total funding: a $12M seed and a $15M Series A led by Bessemer Venture Partners, with backing from F2 Venture Capital, Saga VC, vgames and gaming-industry angels.