Persana AI is a sales intelligence and prospecting platform that positions itself as a superapp for go-to-market teams, automating the research-heavy work of finding, enriching, and prioritizing prospects. Rather than relying on a single static contact database, Persana orchestrates AI agents across more than a hundred real-time data sources and signals, then joins that information with a company's CRM data to produce accurate, up-to-date, and prioritized prospect lists. The goal is to remove the spreadsheet drudgery that consumes much of a sales rep's day and let them spend more time actually selling.
The platform combines data enrichment, waterfall enrichment across providers, lead scoring, and signal-based triggers so teams can identify which accounts and contacts to engage and when. On top of that data layer, Persana deploys AI agents that can research prospects, generate personalized messaging, and help automate engagement, turning raw signals into actionable outbound. Because it integrates with the CRM and common GTM tools, it acts as an intelligence and automation layer over a team's existing stack rather than a rip-and-replace system.
Persana AI was founded by Rush Shahani and Sriya Maram, who are LinkedIn alumni, and the company has positioned its product around the idea of an AI-driven sales copilot that meaningfully boosts rep productivity. It targets B2B sales, RevOps, and growth teams that need scalable, accurate prospect data and want to layer automation on top of it.
The company raised a $2.3 million seed funding round backed by Y Combinator, Race Capital, Stage 2 Capital, and Other People's Capital, with support from industry experts including HubSpot CTO Dharmesh Shah and Female Founders Fund. Persana is using the capital to expand its data integrations, AI agent capabilities, and go-to-market reach.