Netic is a vertical AI company building an autonomous growth engine for the large, often-overlooked home services industries, including HVAC, plumbing, electrical, and roofing. The company was founded in late 2024 by Melisa Tokmak, a Stanford computer science graduate who previously served as a general manager and chief of staff at Scale AI, where she helped build out government and enterprise business lines. She started Netic to modernize the operations of the essential trades businesses that keep homes running but that have been slow to adopt modern software.
What distinguishes Netic from many AI tools is its autonomous orientation. Rather than positioning itself as a copilot that assists human staff, Netic describes its product as executing entire workflows on its own. Its core technology, the Netic Brain, is trained specifically on home services workflows and real-time operational signals, allowing it to drive activities such as client outreach, booking, marketing campaigns, and analytics end to end. For contractors operating on thin margins and chronically short on office staff, automating these revenue functions can directly increase booked jobs and revenue.
The home services sector represents hundreds of billions of dollars in annual activity in the U.S. alone, fragmented across tens of thousands of local businesses that often rely on missed-call-prone phone lines and manual follow-up. Netic's pitch is that an autonomous AI revenue engine can capture demand these businesses currently lose and run the marketing and operational work they cannot staff for.
Netic has attracted notable investor backing. It emerged from stealth in mid-2024 with $20 million in funding, with a seed round led by Greylock and Founders Fund participating, followed by a Series A led by Founders Fund. In November it announced a $23 million Series B led by Founders Fund that valued the company at $450 million, with participation from Greylock, Mike Volpi's Hanabi Ventures, Day One Ventures, SV Angel, and angels including Alexandr Wang, Dylan Field, Elad Gil, and Lachy Groom.
Led by a female founder with deep AI operations experience, Netic is among the most heavily backed entrants in the home services AI wave, competing against other field-service automation startups while emphasizing fully autonomous execution.