Nectar Social is an AI-native marketing operating system that unifies social intelligence, community management, creator workflows, and conversational commerce in a single platform. The company describes its product as an 'AI Social OS' designed to bridge community engagement with measurable revenue for consumer brands.
At the core of the platform is the Nectar Agent, a fleet of AI agents that engage one-on-one across major social channels, answer audience questions, capture purchase intent, and route conversations toward conversion. The platform layers in real-time social listening, performance analytics, and a unified community hub, supported by official data partnerships with Meta, TikTok, LinkedIn, Reddit, and X.
Nectar Social was founded by sisters Misbah and Farah Uraizee, both former Meta leaders. Farah Uraizee was an engineering leader at Meta who helped scale Facebook Groups past one billion users, while Misbah Uraizee brings product and go-to-market experience. The company emerged from stealth in 2025 and is based across the Bay Area and New York.
In May 2026 Nectar Social announced a $30 million Series A led by Menlo Ventures and its Anthology Fund, a partnership with Anthropic. True Ventures, GV (Google Ventures), and Gwyneth Paltrow's Kinship Ventures also participated. The capital is being used to expand engineering and applied AI hiring, deepen platform partnerships, and extend the Nectar Agent into new categories of brand work.
The company's differentiator is the combination of permissioned data access across all major social networks with an agent-first product model, positioning Nectar as infrastructure for brands rather than another point tool for posting or scheduling.