Lofty is an AI-powered, all-in-one real estate platform and CRM built to help individual agents, teams, and brokerages generate leads, nurture them, and close more transactions from a single hub. The company was previously known as Chime Technologies and rebranded as Lofty, Inc. in November 2023 to underscore its focus on practical AI for modern real estate professionals.
The platform unifies functions that agents typically piece together from separate tools: an IDX-connected, MLS-powered website with property search and lead capture; a CRM with automated lead nurturing; marketing automation; lead generation; social media tools; and transaction management. AI runs throughout, with automatic lead scoring and prioritization based on behavior, engagement, and timeline signals so agents focus on the prospects most likely to convert.
Lofty's AI features include an AI chatbot that engages website visitors in real time, qualifies leads, books appointments, and routes hot prospects to agents around the clock, plus integrated calling with AI-assisted call notes, local-presence dialing, and automatic call logging. Its mobile app adds team collaboration through chat groups, showing management, and listing management so agents can run their business on the go.
Lofty targets real estate agents, teams, and brokerages that want to consolidate their tech stack into one workflow spanning lead capture through closing. As an integrated platform combining CRM, IDX websites, marketing automation, and AI, it competes with other all-in-one real estate solutions on breadth and automation depth.