Hypeo AI is building an end-to-end influencer marketing platform designed first for the Middle East and Africa, a fast-growing creator market historically underserved by Western tooling. The platform compresses what is normally a slow, manual process spread across multiple tools into a streamlined workflow, connecting brands and agencies with creators in minutes through AI-driven matching based on brand fit.
The product handles the full campaign lifecycle: discovering and matching relevant creators, generating campaign scripts, providing pricing insights so brands and creators can agree on fair rates, and tracking performance in real time through dashboards. By automating these steps, Hypeo removes the spreadsheets, back-and-forth, and tool sprawl that typically bog down influencer programs, helping brands launch campaigns far faster than traditional agency processes.
A distinctive part of Hypeo's strategy is its work in AI-powered virtual influencers. The company created Kenza Layli, an AI creator who amassed hundreds of thousands of followers and won the inaugural Miss AI 2024 competition, demonstrating Hypeo's ability to build and monetize synthetic personas alongside human creators. This dual focus on both human and AI creators positions the platform for where the creator economy is heading.
Hypeo AI was founded in 2024 by Meriam Bessa (CEO), Oussama Sekkat (CTO), and Salah Eddine Mimouni (COO), and is based between Casablanca and New York. It secured strategic investment from pan-African investor Renew Capital, along with Madica and Digital Africa, to scale platform development, onboard creators and brands across MENA, and expand toward a consumer-facing AI coaching companion. The amount was undisclosed but the round drew reputable named investors focused on African and emerging-market technology.
For brands and agencies operating in MENA and adjacent emerging markets, Hypeo offers localized influencer infrastructure with AI at its core. Its combination of fast matching, pricing transparency, real-time tracking, and original AI-influencer creation differentiates it from generic global platforms and reflects a regionally tailored bet on the future of creator marketing.