Hightouch is a composable Customer Data Platform (CDP) and AI marketing platform that lets marketers activate customer data directly from their cloud data warehouse to drive personalized campaigns. Rather than copying data into a separate CDP silo, Hightouch syncs data from warehouses like Snowflake, Databricks, and BigQuery into the tools marketing teams already use.
The platform's core capability is Reverse ETL: it reads modeled customer data from the warehouse and pushes it into hundreds of downstream destinations such as ad platforms, email tools, and CRMs. On top of this composable foundation, Hightouch has layered an Agentic Marketing Platform that uses AI to help teams move from insight to live, on-brand campaigns across performance and lifecycle marketing.
Hightouch was founded by Tejas Manohar, Kashish Gupta, and Josh Curl, who previously worked on Segment's Personas and Warehouses products — directly relevant CDP experience. The company is led by co-CEOs Kashish Gupta and Tejas Manohar and is headquartered in San Francisco.
In April 2026, Hightouch raised a $150 million Series D co-led by Goldman Sachs Growth and Bain Capital Ventures at a $2.75 billion valuation, roughly doubling its post-Series C valuation. Participating investors included Sapphire Ventures, ICONIQ Capital, Amplify Partners, and other prior backers. The company reported $100M+ in ARR and triple-digit year-over-year growth at the time of the round.
Hightouch's main differentiator is its warehouse-native, composable architecture: customers retain a single source of truth in their own data platform rather than duplicating it into a packaged CDP. This appeals to data-mature organizations and competes with traditional packaged CDPs like Segment and Adobe, while its agentic layer pushes it toward AI-driven marketing operations.