What Fixture does
Fixture is an AI-first, developer-native CRM built for startups. It centralizes customer interactions into a structured activity graph, pulling every email, meeting, note, call, and webhook into a single stream so nothing falls through the cracks across people and AI agents.
Key capabilities
- Unified activity stream aggregating emails, meetings, notes, calls, and webhooks
- AI-suggested follow-ups and automatic identification of high-potential leads
- A shared task queue spanning human teammates and AI agents
- Real APIs and MCP (Model Context Protocol) support for programmatic control and custom workflows
- Native integrations with Gmail, Google Calendar, LinkedIn, Stripe, and Notion
Who it's for
Fixture targets startup revenue teams wanting clearer next steps on deals, operations teams needing stronger coordination, and developers who want a composable, automatable CRM. Its positioning emphasizes programmability and keeping context in one structured place.