Ctruh is building toward a future where creating and deploying interactive 3D and immersive experiences is as easy as building a website today. Based in Bengaluru, the company describes itself as building the infrastructure layer of the spatial internet, pairing a browser-native 3D engine with generative AI so that businesses and creators can produce immersive content without deep technical or 3D-modeling expertise.
At the heart of Ctruh's platform is a no-code/low-code 3D engine that runs directly in the browser, removing the need for heavy desktop software or specialized graphics skills. Layered on top is VersaAI, the company's generative AI engine, which converts images, text, and video into production-ready 3D assets in minutes. Together these allow a marketer, retailer, or educator to assemble interactive 3D and AR experiences quickly, collapsing a workflow that traditionally required dedicated 3D artists and developers.
Ctruh targets the growing demand for immersive commerce, marketing, training, and education experiences, where 3D and AR can drive engagement but creation costs have historically been prohibitive. By making 3D generation and scene assembly accessible through the browser, Ctruh aims to expand the pool of people and companies that can participate in spatial computing, rather than serving only large studios.
The company raised visibility through an appearance on Shark Tank India and closed a $2.5 million seed funding round, bringing its total capital raised to roughly $4.5 million, with plans to launch in the US and UAE. As an early-stage player, Ctruh faces the challenge of standing out in a competitive and still-maturing spatial computing market, and of converting accessible authoring tools into durable enterprise demand. But its browser-native, AI-first approach to 3D content creation gives it a clear wedge into the emerging spatial internet, and its combination of a 3D engine and generative AI is more complete than many single-feature competitors.