Conversion, formerly known as StyleAI, is a B2B marketing automation platform that applies AI agents to the work of planning, building, and continuously optimizing marketing campaigns across channels. The company's thesis is that much of modern marketing execution, from building and updating websites to running SEO programs and managing paid advertising, is repetitive and rules-driven enough for AI to handle, freeing marketers to focus on strategy and creative. Conversion brings these motions together so a company can drive demand generation through a single AI-powered system rather than a patchwork of disconnected tools.
The platform automates across both organic and paid growth. On the organic side it handles website and SEO work designed to improve discoverability and conversion. On the paid side it helps plan and optimize advertising campaigns. By unifying these under AI agents that learn a company's goals and brand, Conversion aims to deliver the output of a larger marketing team while reducing the manual labor and coordination overhead that slows campaigns down. This positions it within the fast-growing category of autonomous, AI-driven GTM tooling.
Conversion is a San Francisco-based company that rebranded from StyleAI as it broadened its marketing automation ambitions. It targets B2B companies and marketing teams that want to scale demand generation efficiently and consolidate execution across website, SEO, and advertising.
The company raised a $28 million Series A on July 30, 2025, led by Abstract Ventures, with participation from HOF Capital, True Ventures, Antler, and notable angel investors from the AI and GTM ecosystem, bringing total funding to roughly $30 million. Conversion is using the capital to expand its AI marketing automation platform and grow its go-to-market presence.