Overview
BidX is an AI-powered advertising automation platform for online marketplace sellers, focused on Amazon and Walmart. Founded around 2016-2018 in Darmstadt, Germany by former Amazon sellers and computer scientists, it uses machine-learning algorithms to automate campaign creation, bid management, keyword optimization, and budget allocation so brands and agencies can scale marketplace ads profitably.
Platform
BidX covers Amazon Sponsored Ads, Walmart Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud analytics, with reporting and AI-driven bid suggestions. The company reports managing over $250-300 million in annual ad spend for 2,000+ advertisers across more than 40 countries, and offers a free Amazon Ads campaign audit.
Company
BidX was bootstrapped and supported by the German Accelerator program; it has around 45 employees with offices in Germany and the United States. In May 2025 BidX was acquired by Worldeye.