2wai is a digital-twin avatar company building a social platform where anyone can create and interact with conversational AI avatars. Co-founded by Disney Channel actor Calum Worthy and Hollywood producer Russell Geyser, the company emerged from stealth in 2025 with a consumer app that lets users build a digital version of themselves, called a HoloAvatar, in roughly three minutes. The vision centers on giving people, especially entertainers and creators, lifetime ownership and control over their AI likeness as digital avatars become a more common form of online presence.
2wai's HoloAvatars are designed for real-time conversation and support more than 40 languages, enabling interactive exchanges between creators and their audiences. The platform is built on the company's patent-pending FedBrain technology, which gives avatar owners managed control over the information their digital twin can access and share, addressing a key concern around accuracy, consent, and control in AI avatar experiences. By framing itself as the first social app for avatars, 2wai aims to make creating and conversing with digital twins a mainstream consumer activity.
The company raised $5 million in pre-seed funding as it launched, and has highlighted partnerships with global players including IBM, British Telecom, and Globe Telecom. Its founders' entertainment-industry roots inform a focus on creators and talent who want scalable, owned digital representations.
2wai's bet is that AI avatars become a new layer of social interaction and personal branding, where individuals maintain ownership of their digital likeness and use it to engage audiences at scale. The company has also drawn attention and debate around the ethics of AI avatars, particularly for sensitive uses, underscoring that consumer digital-twin platforms must navigate questions of consent and authenticity as they grow. With its social-first approach and ownership emphasis, 2wai aims to differentiate in the expanding AI digital-human and avatar market.