11x is a venture-backed AI startup that sells autonomous 'digital workers' for go-to-market teams, headlined by Alice, an AI sales development representative, and Julian, an AI voice agent for outbound and inbound calls. Founded in 2022 by Hasan Sukkar and originally based in London, the company moved its headquarters to Silicon Valley and positioned itself as a leading example of agentic AI applied to sales.
The Alice product is designed to prospect, enrich leads, write multi-channel outbound, book meetings and report into CRM, while Julian handles outbound dials and inbound qualification. 11x markets these agents as 24/7 replacements for parts of the SDR and BDR function, with deep integrations into Salesforce, HubSpot, Outreach, Apollo and standard data providers.
11x raised roughly $74M across pre-seed, a $24M Series A led by Benchmark in September 2024 and a $50M Series B led by Andreessen Horowitz in late 2024. The company was widely cited as one of the fastest revenue ramps in the AI agent category, claiming approach to $10M ARR within roughly two years.
In early 2025, however, 11x came under sustained scrutiny. A TechCrunch investigation and follow-up reporting from Sifted alleged that 11x displayed logos of companies that were not active customers, used aggressive one-year contracts with three-month break clauses while booking full-year ARR, and saw 70%+ of customers churn in their early months. Reports also described a high-pressure office culture. CEO Hasan Sukkar stepped down to non-executive chairman in 2025, with co-founder and CTO Prabhav Jain taking over as CEO.
Despite the controversy, 11x remains operational and is investing in the underlying agent platform. Prospective buyers should weigh genuine product capability against ongoing questions about retention and culture, and many analysts now recommend tightly scoped pilots with clear, measurable success criteria rather than long-term commitments.