Lofty vs ZoomInfo
Which Sales AI tool is better in 2026?
Lofty
AI CRM and marketing platform for real estate agents.
ZoomInfo
B2B contact and intent data with AI-powered prospecting.
Side-by-side
| Lofty | ZoomInfo | |
|---|---|---|
| Tagline | AI CRM and marketing platform for real estate agents. | B2B contact and intent data with AI-powered prospecting. |
| Founded | 2016 | 2007 |
| HQ | US | Vancouver, US |
| Employees | 51-200 | 1000+ |
| Total funding | Undisclosed | Undisclosed |
| Latest round | — | — |
| Valuation | — | — |
| Cheapest paid plan | — | — |
| Free plan | ✗ | ✓ Free Trial |
| Free trial | ✗ | ✓ |
| Top tier price | Lofty Agent · Contact sales | Enterprise · Contact sales |
| Pricing summary | 4 published plans | 2 published plans |
| Categories |
Capability matrix
Developer-facing capabilities and access signals for Lofty and ZoomInfo.
| Capability | Lofty | ZoomInfo |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✗ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | 3 (Python, JavaScript, Java) |
| Free plan | ✗ | ✓ |
| Free trial | ✗ | ✓ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Lofty
- Newer company (2016)
🔵 Strengths of ZoomInfo
- Higher Neuron score (80 vs 69)
- Offers a free trial
- More mature (2007)
Which should you choose?
Choose ZoomInfo if price matters most — it starts at Enterprise · Contact sales, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose ZoomInfo if you want the most established option — it has raised Undisclosed, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Lofty vs ZoomInfo — which is better?
It depends on your priority. Lofty is the leaner option; ZoomInfo has broader feature depth. See the side-by-side table above.
Is Lofty cheaper than ZoomInfo?
No — ZoomInfo's cheapest paid plan is Free, while Lofty's is Paid.
Do Lofty and ZoomInfo offer free plans?
Lofty: Paid only. ZoomInfo: Yes, has a free plan.
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