Pipedrive vs Toma
Which Sales AI tool is better in 2026?
Pipedrive
Sales-focused CRM with an AI Sales Assistant for deal predictions and automation
Toma
AI voice agents for car dealerships
Side-by-side
Pipedrive is the more established option (raised $90M), but Toma is cheaper to start.
| Metric | Pipedrive | Toma |
|---|---|---|
| Taglinei | Sales-focused CRM with an AI Sales Assistant for deal predictions and automation | AI voice agents for car dealerships |
| Foundedi | 2010🏆 | 2024 |
| HQi | New York, United States | San Francisco, US |
| Employeesi | 850 | 11-50🏆 |
| Neuron scorei | 47 | 61🏆 |
| Total fundingi | $90M🏆 | $21M |
| Latest roundi | Private Equity · Nov 2020 | Series A · Jun 2025 |
| Valuationi | $1.5B🏆 | — |
| Cheapest paid plani | From $14/mo | —🏆 |
| Free plani | ✗ | ✗ |
| Free triali | ✓ | ✗ |
| Top tier pricei | Pricing not disclosed | Enterprise · Contact sales |
| Pricing summaryi | Free trial · From $14/mo | 1 published plans |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Pipedrive and Toma.
| Capability | Pipedrive | Toma |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✓ | ✓ |
| Webhooks | ✓ | ✓ |
| OAuth 2.0 | ✓ | ✗ |
| SDK languages | 2 (PHP, Node.js) | 1 (rest) |
| Free plan | ✗ | ✗ |
| Free trial | ✓ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Pipedrive
- Has raised more capital ($90M vs $21M)
- Offers a free trial
- More mature (2010)
🔵 Strengths of Toma
- Higher Neuron score (61 vs 47)
- Newer company (2024)
Which should you choose?
Choose Toma if price matters most — it starts at Enterprise · Contact sales, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Pipedrive if you want the most established option — it has raised $90M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Pipedrive vs Toma — which is better?
It depends on your priority. Pipedrive has raised more capital and is the more established option; Toma is cheaper to start. See the side-by-side table above.
Is Pipedrive cheaper than Toma?
No — Toma's cheapest paid plan is Enterprise · Contact sales, while Pipedrive's is Free trial · From $14/mo.
Do Pipedrive and Toma offer free plans?
Pipedrive: Free trial only. Toma: Paid only.
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