Nooks vs Toma
Which Sales AI tool is better in 2026?
Nooks
AI sales assistant for prospecting and dialing
Toma
AI voice agents for car dealerships
Side-by-side
Nooks is the more established option (raised $70M), but Toma is cheaper to start.
| Metric | Nooks | Toma |
|---|---|---|
| Taglinei | AI sales assistant for prospecting and dialing | AI voice agents for car dealerships |
| Foundedi | 2020🏆 | 2024 |
| HQi | San Francisco, US | San Francisco, US |
| Employeesi | 51-100 | 11-50🏆 |
| Neuron scorei | 51 | 61🏆 |
| Total fundingi | $70M🏆 | $21M |
| Latest roundi | Series B · Oct 2024 | Series A · Jun 2025 |
| Valuationi | — | — |
| Cheapest paid plani | From $200/mo | —🏆 |
| Free plani | ✗ | ✗ |
| Free triali | ✗ | ✗ |
| Top tier pricei | Pricing not disclosed | Enterprise · Contact sales |
| Pricing summaryi | Paid · From $200/mo | 1 published plans |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Nooks and Toma.
| Capability | Nooks | Toma |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✓ | ✓ |
| Webhooks | ✓ | ✓ |
| OAuth 2.0 | ✓ | ✗ |
| SDK languages | 1 (javascript) | 1 (rest) |
| Free plan | ✗ | ✗ |
| Free trial | ✗ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Nooks
- Has raised more capital ($70M vs $21M)
- More mature (2020)
🔵 Strengths of Toma
- Higher Neuron score (61 vs 51)
- Newer company (2024)
Which should you choose?
Choose Toma if price matters most — it starts at Enterprise · Contact sales, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Nooks if you want the most established option — it has raised $70M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Nooks vs Toma — which is better?
It depends on your priority. Nooks has raised more capital and is the more established option; Toma is cheaper to start. See the side-by-side table above.
Is Nooks cheaper than Toma?
No — Toma's cheapest paid plan is Enterprise · Contact sales, while Nooks's is Paid · From $200/mo.
Do Nooks and Toma offer free plans?
Nooks: Paid only. Toma: Paid only.
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