Clay vs Nooks
Which Prospecting AI tool is better in 2026?
Clay
AI-powered sales prospecting and data enrichment.
Nooks
AI sales assistant for prospecting and dialing
Side-by-side
Clay leads on both fronts — more capital raised ($146M) and a lower entry price than Nooks.
| Metric | Clay | Nooks |
|---|---|---|
| Taglinei | AI-powered sales prospecting and data enrichment. | AI sales assistant for prospecting and dialing |
| Foundedi | 2017🏆 | 2020 |
| HQi | New York, US | San Francisco, US |
| Employeesi | 51-200🏆 | 51-100 |
| Neuron scorei | 54🏆 | 51 |
| Total fundingi | $146M🏆 | $70M |
| Latest roundi | Series C · Aug 2025 | Series B · Oct 2024 |
| Valuationi | $3.1B🏆 | — |
| Cheapest paid plani | Launch · $185/mo🏆 | From $200/mo |
| Free plani | ✓ Free | ✗ |
| Free triali | ✗ | ✗ |
| Top tier pricei | Growth · $495/mo | Pricing not disclosed |
| Pricing summaryi | 4 published plans | Paid · From $200/mo |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Clay and Nooks.
| Capability | Clay | Nooks |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| OAuth 2.0 | ✗ | ✓ |
| SDK languages | — | 1 (javascript) |
| Free plan | ✓ | ✗ |
| Free trial | ✗ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Clay
- Has raised more capital ($146M vs $70M)
- Higher Neuron score (54 vs 51)
- Offers a free plan
- Lower starting price ($149/mo)
🔵 Strengths of Nooks
- Newer company (2020)
Which should you choose?
Choose Clay if price matters most — it starts at Free · From $149/mo, which is friendlier for teams watching burn. Both AI Prospecting tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Clay if you want the most established option — it has raised $146M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Clay vs Nooks — which is better?
It depends on your priority. Clay has raised more capital and is the more established option; Nooks has broader feature depth. See the side-by-side table above.
Is Clay cheaper than Nooks?
Yes — Clay's cheapest paid plan is Launch · $185/mo, while Nooks's is Paid · From $200/mo.
Do Clay and Nooks offer free plans?
Clay: Yes, has a free plan. Nooks: Paid only.
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