item vs Rox
Which Sales AI tool is better in 2026?
item
The AI-Native CRM that works for you
Rox
AI agent swarms that put enterprise revenue on autopilot for the Global 2000.
Side-by-side
Rox is the more established option (raised $50M); pricing is comparable on both sides.
| Metric | item | Rox |
|---|---|---|
| Taglinei | The AI-Native CRM that works for you | AI agent swarms that put enterprise revenue on autopilot for the Global 2000. |
| Foundedi | 2025 | 2024🏆 |
| HQi | San Francisco, US | San Francisco, US |
| Employeesi | 1-10 | 11-50🏆 |
| Neuron scorei | 48 | 59🏆 |
| Total fundingi | $500K | $50M🏆 |
| Latest roundi | Seed · Jan 2025 | Seed Extension · Nov 2024 |
| Valuationi | — | $1.2B🏆 |
| Cheapest paid plani | Pricing not disclosed | Pricing not disclosed |
| Free plani | ✗ | ✗ |
| Free triali | ✗ | ✗ |
| Top tier pricei | Pricing not disclosed | Pricing not disclosed |
| Pricing summaryi | Pricing not listed | Pricing not listed |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for item and Rox.
| Capability | item | Rox |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✗ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | — |
| Free plan | ✗ | ✗ |
| Free trial | ✗ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of item
- Newer company (2025)
🔵 Strengths of Rox
- Has raised more capital ($50M vs $500K)
- Higher Neuron score (59 vs 48)
- More mature (2024)
Which should you choose?
Choose Rox if price matters most — it starts at Pricing not listed, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Rox if you want the most established option — it has raised $50M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
item vs Rox — which is better?
It depends on your priority. item is the leaner option; Rox has broader feature depth. See the side-by-side table above.
Is item cheaper than Rox?
No — Rox's cheapest paid plan is Pricing not listed, while item's is Pricing not listed.
Do item and Rox offer free plans?
item: Paid only. Rox: Paid only.
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